Who we met
Julia, Founder & CEO of Elevate Wellness
Elevate Wellness launched in summer 2025 as London's first nutrition-focused beverage outlet, offering premium smoothies and functional drinks crafted from real, nutrient-dense ingredients (no added sugar, no preservatives). Each recipe is science-driven and designed to deliver benefit, whether energy, focus, recovery or gut support, while creating a warm, inviting space that feels like home.
“It’s a partnership that actually feels like one. The platform is intuitive, the service is reliable, and the team genuinely cares about your business. For a first site especially, having that support system is invaluable.”
When Julia, founder of Elevate Wellness, left a career in investment banking and private equity to launch her first wellness space, she had one clear goal: to create a place that felt human.
"I wanted to build somewhere you'd actually want to spend time, calm, welcoming, home-ey," Julia says. "A space that's beautifully designed and standards-driven, yet still cosy and unpretentious."
But behind every calm customer experience lies a mountain of operational complexity. As a first-time hospitality founder, Julia knew she needed a supply partner who could simplify the process so she could focus on building her brand, not managing logistics.
Choosing a one-stop partner from the start
When Julia began sourcing suppliers, she wanted a partner who could streamline sourcing, delivery, and support, without compromising on quality or ethics.
"I was looking for a one-stop shop that could handle everything behind the scenes so I could focus on everything else," she explains.
After being introduced through Connor, co-founder at Atis, Julia met Perrine, her Collectiv Food Account Manager and the decision was easy.
"Then I met Perrine, and she's been great. Also helps she speaks French!"
From the first conversation, it was clear that Collectiv Food's combination of technology, personal service, and ethical sourcing would be the right fit to bring Elevate's vision to life.
Launching smoothly with 90% of supply in one place
Opening a first site comes with enough moving parts and Julia credits Collectiv Food with helping make the process simpler and less stressful.
"Collectiv Food has taken a huge amount off our plate when it comes to logistics and sourcing. Knowing that 90% of our supply is in one place means I can focus on the customer experience rather than admin. It's made a big difference, especially during our launch phase."
With reliable deliveries, one point of contact, and straightforward ordering, Collectiv Food became the invisible backbone supporting Elevate's daily operations.
"The simplicity is what I value most. Ordering is straightforward, deliveries are reliable, and the team is always easy to reach."
Delivering the vision without compromise
For Julia, maintaining Elevate's high standards for quality, nutrition, and ethics was non-negotiable. Collectiv Food's streamlined sourcing and transparent supply chain allowed her to uphold those values effortlessly.
"Because Collectiv handles sourcing and delivery so smoothly, we're able to serve products that meet our nutritional and ethical standards without compromise. That reliability is what allows us to focus on creating a great in-store experience."
Looking ahead: scaling calmly and confidently
With the first site thriving, Julia is already thinking about what's next.
"We're hoping to have future locations and perhaps explore a light food offering that complements our wellness focus," she says.
And Collectiv Food is poised to grow with her.
"As we grow, having a scalable supply partner who can adapt with us—whether it's new sites, new menu items, or evolving volumes—will be key. Collectiv's tech-driven approach and flexible logistics give us confidence we can expand without losing consistency or control."
A partnership that feels like one
When asked what she'd tell another wellness founder about partnering with Collectiv Food, Julia doesn't hesitate:
"It's a partnership that actually feels like one. The platform is intuitive, the service is reliable, and the team genuinely cares about your business. For a first site especially, having that support system is invaluable."
As Elevate continues to grow, the brand's serene, high-standard ethos is mirrored by the calm consistency behind the scenes, a partnership built not just on supply, but on shared values, trust, and simplicity.
In Julia’s words:
"Collectiv Food has given us time and space to focus on what matters: our guests. That peace of mind is everything."
