About us: Quality, convenience, community, profit

COLLECTIVfood is a team of chefs, restaurateurs, food producers and innovators with a big mission. Our aim is to improve an old-fashioned, inefficient and opaque supply chain and offer restaurants high quality ingredients at exceptional prices.

At the heart of our mission is a passion for good food and so we only allow producers onto our site who share our core values.

  • We believe in good food from caring, passionate quality producers.
  • We believe that quality produce should not necessarily mean more expensive.
  • We don’t believe in food laced with chemicals preservatives, artificial flavourings, colourings, antibiotics and synthetic growth hormones.

And when we talk about quality we mean producers who:

  • Produce, rear or grow their own products or add-value to products from traceable producers or fisheries.
  • Demonstrate a desire to produce quality products (often with external validation and certification).

Read more about our supplier quality criteria.

Part of our mission is to encourage and help our producers become even better and our restaurants access better quality produce. This is why we partnered with and support the Soil Association. They certify over 70% of organic products and their organic symbol is the UK’s most widely recognised. The organisation is more than just a certification body as they also offer their licensees a range of complimentary marketing resources, trade, export and technical opportunities, all of which can deliver competitive advantage to our producers.

In partnership with

Our Team

Our team comes from within in the industry, we know it inside out and back to front and have decades of experience between us. We know that the way restaurants order food needs to change. We are that change.

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Jeremy Hibbert-Garibaldi Founder and CEO

With French and Italian heritage, it is not hard to see where his love of producers and good food comes from. After years fighting white-collar crime, Jeremy created COLLECTIVfood with the same objective to generate positive social change and improve how businesses work together. Through his contagious enthusiasm and unwavering guidance, Jeremy leads the COLLECTIVfood team with vision and purpose to improve an old-fashioned, inefficient and opaque supply chain.

Giulia Forlini Food Producers Partnerships

Giulia’s background as a Nutritionist, along with her marketing experience in the food sector means she is able to identify the best qualities and values of food producers and communicate the COLLECTIVfood message to the public in order to create brand awareness.

David Penson Sales Director

David's passion for restaurants led him to open his own in his twenties. Since then, he has worked for a number of tech companies looking to transform their sector and is massively excited to lead the team that is spreading the word to foodservice businesses everywhere about how COLLECTIVfood can help them.

Zachi Brewster Community

A jack of all trades within the food industry — from distilleries, to farms, kitchens and cheese affineurs she’s done it all. Zachi brings her love of food and people to the team, supporting the individuals and businesses that make up the COLLECTIVfood community of restaurants and producers.

Tom Glasgow Sales and Operations

With a background in mixology and pop-up restaurants, Tom's passion for food has always centred around his appreciation of high quality products and the artisans behind them. He brings his experience and know-how to the team, helping expand COLLECTIVfood’s community of quality producers

Jason Gibb Marketing and PR

Jason spent a decade producing olive oil on Italy’s east coast, selling it through high-end retailers around the world including Waitrose, Selfridges, John Lewis and Harrods. He’s also founded the UK’s first food founders’ festival, Bread & Jam, which helps emerging food and beverage business grow and brings a wealth of industry experience and entrepreneurial nous to the team.

Vincent McKevitt Advisor

Founder of Tossed - a healthy eating cafe chain and the first cashless hospitality group in Europe, Vincent is a pioneer, combining good fresh food and savvy tech to improve efficiency and user experience. Bringing 15 years of industry experience to the team, Vincent helps COLLECTIVfood create seamless service design for all of our users from farm to plate.

Ben Spalding Chef-in-residence

An acclaimed London based chef, famed for his daring and eclectic cooking style which has taken him into various Michelin starred kitchens, the fields at Coachella and an exclusive supper club in Singapore. Ben brings his ideas and creativity to the COLLECTIVfood table, ensuring that we have an exciting range of ingredients to inspire the most creative chefs in town.

William McQuillan Frontline Ventures, Investor

A serial entrepreneur and at the time, the youngest partner of a European VC fund William is no stranger to thrills and adventure that comes with working with start ups. Through rethinking industries and investing in game changing businesses, William has been backing COLLECTIVfood since day one.

Olivier Pichon Technical Advisor

Olivier has 20 years of experience designing software solutions and managing developer teams. As a startup founder and entrepreneur himself, he well understands the challenges faced by COLLECTIVfood and so confidently codes and creates the best product for our users. Olivier is currently managing our team of developers at COLLECTIVfood.

We love meeting people passionate about food, so if you’d like a chat or a coffee give us a call or drop by our office.

45 Notting Hill Gate
London W11 3LQ
+44 (0) 20 3936 1823