About us: Convenience, transparency, quality, price-competitiveness

COLLECTIVfood is a team of chefs, restaurateurs, food producers and innovators with a big mission. Our aim is to make quality food directly accessible to foodservice, catering and hospitality operators by disrupting the old-fashioned, inefficient and opaque supply chain of the food and beverages wholesale industry.

At the heart of our mission is a passion for good food and so we only allow producers onto our platform who share our core values.

  • We believe in good food from caring, passionate quality producers.
  • We believe that quality produce should not necessarily mean more expensive.
  • We don’t believe in food laced with chemicals preservatives, artificial flavourings, colourings, antibiotics and synthetic growth hormones.

And when we talk about quality we mean producers who:

  • Produce, rear or grow their own products or add-value to products from traceable producers or fisheries.
  • Demonstrate a desire to produce quality products (often with external validation and certification).

Read more about our supplier quality criteria.

Our Team

Our team comes from within in the industry, we know it inside out and back to front and have decades of experience between us. We know that the way restaurants order food needs to change. We are that change.

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Jeremy Hibbert-Garibaldi Founder and CEO

With French and Italian heritage, it is not hard to see where his love of producers and good food comes from. After years fighting white-collar crime, Jeremy created COLLECTIVfood with the same objective to generate positive social change and improve how businesses work together. Through his contagious enthusiasm and unwavering guidance, Jeremy leads the COLLECTIVfood team with vision and purpose to improve an old-fashioned, inefficient and opaque supply chain.

Olivier Pichon Technical Advisor

Olivier has 20 years of experience designing software solutions and managing developer teams. As a startup founder and entrepreneur himself, he well understands the challenges faced by COLLECTIVfood and so confidently codes and creates the best product for our users. Olivier is currently managing our team of developers at COLLECTIVfood.

David Penson Sales Director

David's passion for restaurants led him to open his own in his twenties. Since then, he has worked for a number of tech companies looking to transform their sector and is massively excited to lead the team that is spreading the word to foodservice businesses everywhere about how COLLECTIVfood can help them.

Tom Glasgow Sales Manager

With a background in mixology and pop-up restaurants, Tom's passion for food has always centred around his appreciation of high quality products and the artisans behind them. He brings his experience and know-how to the team, helping expand COLLECTIVfood’s community of quality producers

Jason Gibb Marketing and PR

Jason spent a decade producing olive oil on Italy’s east coast, selling it through high-end retailers around the world including Waitrose, Selfridges, John Lewis and Harrods. He’s also founded the UK’s first food founders’ festival, Bread & Jam, which helps emerging food and beverage business grow and brings a wealth of industry experience and entrepreneurial nous to the team.

Vincent McKevitt Advisor

Founder of Tossed - a healthy eating cafe chain and the first cashless hospitality group in Europe, Vincent is a pioneer, combining good fresh food and savvy tech to improve efficiency and user experience. Bringing 15 years of industry experience to the team, Vincent helps COLLECTIVfood create seamless service design for all of our users from farm to plate.

William McQuillan Frontline Ventures, Investor

A serial entrepreneur and at the time, the youngest partner of a European VC fund William is no stranger to thrills and adventure that comes with working with start ups. Through rethinking industries and investing in game changing businesses, William has been backing COLLECTIVfood since day one.

We love meeting people passionate about food, so if you’d like a chat or a coffee give us a call or drop by our office.

45 Notting Hill Gate
London W11 3LQ
+44 (0) 20 3936 1823